Facebook is leveraging ‘Statistics’ the most important aspect of Digital Media in the best possible manner. After all, Digital Media is all about Statistics. Where Offline Media failed to show the exact result and impact, Digital Media took over it and gave advertising a new definition. With authentic statistics and result oriented approach, digital media attracted all the advertisers from big to small and gave them a new edge. Today Facebook is not just a social networking website, it is the most extensive advertising media worldwide. When compared to other social networking sites, Facebook always had a clear analytics to work upon and recently, it has introduced an all new ‘Facebook Insights’ feature for its pages.
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